Social Media Exchange Express

Workshop List

Eric — Mon, 06 Sep 2010 15:57:11 +0000

What makes the Social Media Exchange Express stand out is our focus on hands-on training. That’s why we’ve lined up some fantastic workshops during which you’ll get hands-on experience with what you’re learning; Want to learn to edit audio? Then get editing on software. Fancy getting experienced with WordPress? Then there’s no better way than using it yourself!

You will have the option to choose four different workshops to attend during the day. You can find details on what workshops are available and what you’ll learn below.

Digital Storytelling

Eric — Wed, 01 Sep 2010 11:57:11 +0000

Aim: Digital Storytelling with audio slideshows is a powerful, cost-effective medium. This workshop will reveal how they are used and how they can benefit your organisation.

Objectives: By the end of the session you will be able to;

Understand what digital storytelling is and how it differs from a video
See how digital storytelling can be used in your social media campaign
Create your own digital story using images and audio with free editing software, Windows Movie maker
Share digital slideshows amongst your followers and the media by using Youtube and Vimeo

Who should attend: Comms and media teams, photographers, bloggers, social activists, podcasters, video makers

Video: Editing with Windows Movie Maker

Eric — Wed, 01 Sep 2010 11:54:24 +0000

Aim: To learn basic video editing skills using free editing software Windows Movie Maker for use in online videos and audio slideshows.

Objectives: By the end of the workshop you will be able to;

Understand the need for editing
Log your video, noting the best scenes
Import your video to Windows Movie Maker
Perform basic video editing
Layer music and voice overs under your video
Add transitions, still images and titles to your videos

Who should attend: Comms and media teams, photographers, bloggers, social activists, podcasters, video makers

Video: Planning and Shooting

Eric — Wed, 01 Sep 2010 11:50:48 +0000

Aim: To understand how to go about developing and planning video content for the web.

Objectives: By the end of the session you will be able to;

Find and watch online videos using YouTube and Vimeo
Understand the different styles of videos available
Choose which of these styles is best suited to your organisation and to specific projects
Understand lighting, the rule of thirds and different types of shots
Plan and storyboard a video in preparation of shooting
Shoot your own video, creating cutaways, action shots and more

Who should attend: Wannabe directors, comms and media teams, bloggers, social activists, web teams, anybody interested in using video in their online presence

Twitter: An Introduction

Eric — Wed, 01 Sep 2010 11:48:44 +0000

Aim: To understand exactly what Twitter is, why you should be using it and the advantages it offers you and your organisation.

Objectives: By the end of the workshop you will be able to;

Understand what Twitter is and how it is used
Set up your own Twitter account
Personalise your profile to ensure people can find you
Find and follow other organisations
Understand the jargon of Twitter – Direct messages, @ replies,retweets etc

Who should attend: Comms and media teams, PR personnel, bloggers, social activists, web teams, journalists, researchers

Twitter: Advanced

Eric — Wed, 01 Sep 2010 11:46:13 +0000

Aim: Learn to make the most of your 140 characters, trace who your messages are reaching, how to track trending topics and manage multiple twitter accounts.

Objectives: By the end of the workshop you will be able to;

Trace popular topics (and start you own!) using hashtags
Make the most of your 140 characters by using URL shortening systems
Track changes in your twitter following and popularity by using Klout
Keep control of multiple twitter accounts using APIs such as Tweetdeck, Tweetie and Hootsuite

Who should attend: Comms and media teams, PR personnel, bloggers, social activists, web teams, journalists, researchers

Flickr

Eric — Wed, 01 Sep 2010 11:41:11 +0000

Aim: To understand the advantages of using Flickr to store and share your images, and how you can build a community around your photographs.

Objectives: By the end of the session you will be able to;

Create an account on Flickr and upload your images
Understand how to source photos from your audience by using groups
Geo-tag your images to create a digital map of events, places, exhibitions etc

Who should attend: Photographers, bloggers, curators, comms and media teams, journalists, web developers

Google Docs Made Simple

Eric — Wed, 01 Sep 2010 11:38:24 +0000

Aim: To understand what Google Docs is and how it is used in an organisation, how you can use it to collaborate and share documents, and what its strengths and weaknesses are versus traditional file sharing.

Objectives: By the end of the workshop you will be able to;

Understand how to use Google Docs individually and within your organisation
Describe the unique features of Google Docs, and what projects it maybe best suited to
Understand the difference between Google Docs and traditional desktop programs, such as MS Word, Excel, and Powerpoint
Understand what is involved in replacing traditional VPN or File Sharing with Google Docs
See how Google Forms can be used in your organisation

Who should attend: Anyone who uses a computer to create documents and collaborate with others on those documents.

The Power of AudioBoo

Eric — Wed, 01 Sep 2010 11:32:38 +0000

Aim: To understand what AudioBoo is, what it does and how you can use it to create instant audio content for your website, blog, etc

Objectives: By the end of the session, you will be able to ;

Create and personalise your own AudioBoo account
Understand how to record and upload to the web instantly
Embed your recordings on your website and for marketing or information purposes

Who should attend: Podcasters, reporters, bloggers, journalists, web developers

Google Analytics Made Simple

Eric — Wed, 01 Sep 2010 11:29:31 +0000

Aim: To understand how Google Analytics is used to provide statistics, reports and actionable information on an organisation’s website, and how it extends beyond simple ‘website stats’.

Objectives: By the end of the session you will be able to;

Understand what is needed to set up a Google Analytics account and enable Google Analytics for your website
Explore what information Google Analytics can provide on visitors, traffic sources, and other metrics
Create and customise reports that can provide actionable information to decision makers

Who should attend: Executives, fundraisers, marketing teams and staff responsible for maintaining websites.