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	<title>Social Media Exchange Express</title>
	<link>http://socialmediaexchange.org.uk</link>
	<description>Hands-on workshops, surgeries, discussions, collaborations and networking opportunities for all your multimedia communication needs</description>
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		<title>Workshop List</title>
		<description><![CDATA[What makes the Social Media Exchange Express stand out is our focus on hands-on training. That&#8217;s why we&#8217;ve lined up some fantastic workshops during which you&#8217;ll get hands-on experience with what you&#8217;re learning; Want to learn to edit audio? Then get editing on software. Fancy getting experienced with WordPress? Then there&#8217;s no better way than [...]]]></description>
		<link>http://socialmediaexchange.org.uk/workshop-list/</link>
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		<title>Digital Storytelling</title>
		<description><![CDATA[Aim: Digital Storytelling with audio slideshows is a powerful, cost-effective medium. This workshop will reveal how they are used and how they can benefit your organisation. Objectives: By the end of the session you will be able to; Understand what digital storytelling is and how it differs from a video See how digital storytelling can [...]]]></description>
		<link>http://socialmediaexchange.org.uk/digital-storytelling/</link>
			</item>
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		<title>Video: Editing with Windows Movie Maker</title>
		<description><![CDATA[Aim: To learn basic video editing skills using free editing software Windows Movie Maker for use in online videos and audio slideshows. Objectives: By the end of the workshop you will be able to; Understand the need for editing Log your video, noting the best scenes Import your video to Windows Movie Maker Perform basic [...]]]></description>
		<link>http://socialmediaexchange.org.uk/video-editing-with-windows-movie-maker/</link>
			</item>
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		<title>Video: Planning and Shooting</title>
		<description><![CDATA[Aim: To understand how to go about developing and planning video content for the web. Objectives: By the end of the session you will be able to; Find and watch online videos using YouTube and Vimeo Understand the different styles of videos available Choose which of these styles is best suited to your organisation and [...]]]></description>
		<link>http://socialmediaexchange.org.uk/video-planning-and-shooting/</link>
			</item>
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		<title>Twitter: An Introduction</title>
		<description><![CDATA[Aim: To understand exactly what Twitter is, why you should be using it and the advantages it offers you and your organisation. Objectives: By the end of the workshop you will be able to; Understand what Twitter is and how it is used Set up your own Twitter account Personalise your profile to ensure people [...]]]></description>
		<link>http://socialmediaexchange.org.uk/twitter-an-introduction/</link>
			</item>
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		<title>Twitter: Advanced</title>
		<description><![CDATA[Aim: Learn to make the most of your 140 characters, trace who your messages are reaching, how to track trending topics and manage multiple twitter accounts. Objectives: By the end of the workshop you will be able to; Trace popular topics (and start you own!) using hashtags Make the most of your 140 characters by [...]]]></description>
		<link>http://socialmediaexchange.org.uk/twitter-advanced/</link>
			</item>
	<item>
		<title>Flickr</title>
		<description><![CDATA[Aim: To understand the advantages of using Flickr to store and share your images, and how you can build a community around your photographs. Objectives: By the end of the session you will be able to; Create an account on Flickr and upload your images Understand how to source photos from your audience by using groups [...]]]></description>
		<link>http://socialmediaexchange.org.uk/flickr/</link>
			</item>
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		<title>Google Docs Made Simple</title>
		<description><![CDATA[Aim: To understand what Google Docs is and how it is used in an organisation, how you can use it to collaborate and share documents, and what its strengths and weaknesses are versus traditional file sharing. Objectives: By the end of the workshop you will be able to; Understand how to use Google Docs individually [...]]]></description>
		<link>http://socialmediaexchange.org.uk/google-docs-made-simple/</link>
			</item>
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		<title>The Power of AudioBoo</title>
		<description><![CDATA[Aim: To understand what AudioBoo is, what it does and how you can use it to create instant audio content for your website, blog, etc Objectives: By the end of the session, you will be able to ; Create and personalise your own AudioBoo account Understand how to record and upload to the web instantly [...]]]></description>
		<link>http://socialmediaexchange.org.uk/the-power-of-audioboo/</link>
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		<title>Google Analytics Made Simple</title>
		<description><![CDATA[Aim: To understand how Google Analytics is used to provide statistics, reports and actionable information on an organisation&#8217;s website, and how it extends beyond simple &#8216;website stats&#8217;. Objectives: By the end of the session you will be able to; Understand what is needed to set up a Google Analytics account and enable Google Analytics for [...]]]></description>
		<link>http://socialmediaexchange.org.uk/google-analytics-made-simple/</link>
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