Masterclasses

Masterclasses at #SMEX19 will give attendees the chance to create their own personal multi-media training day. Lead by top experts who will share their insight and knowledge.

Download the #SMEX18 programme (PDF)

  • Social media strategy

    How to create an effective social plan for your organisation

    Practical / Interactive

    What makes a social media strategy successful for charities and beyond profit organisations? How can social media planning help you increase awareness, engagement and donations?

    A social media strategy doesn’t have to be complicated or time-consuming. What you need is a clear purpose to your plan on how to beat use social media. Learn how to take your social strategy to the next level through planning to help your organisation reach a wider audience and gain new supporters. Blend strategic and very practical elements to meet your objectives while using social media as an integral part of your campaigns.

    What you’ll get out of it:

    • An improved understanding of the key elements of a successful social strategy
    • How social planning can be the first step to a successful social strategy
    • Tips to align your social strategy with your organisation’s goals
  • The Power of Sound

    How can charities harness audio storytelling

    Practical / Interactive

    It’s surprising what you hear when you listen. Audio is an amazing storytelling technique but seems to be underused within the charity sector. So how can organisations use audio in their work and what steps do they need to get started. In this interactive and practical session we will provide tips and insights into the role audio storytelling can play in your organisation.

    What you’ll get out of it:

    • Learn different audio storytelling techniques from vox pops to audio diaries to podcasts.
    • Learn interview techniques and about working with sensitive material.
    • Get ideas about where sound can work be used within your work.
    • Learn how to use your phone to gather audio stories.
  • Video Storytelling

    Vlogging with Impact

    practical and Interactive

    Do you need some inspiration and fresh ideas to help you develop your organisation’s video storytelling strategy? Anyone can vlog (or video blog) if they’ve got a camera, an internet connection and something to say.
    Successful vlogger and Parkinson’s campaigner, Emma Lawton will demystify vlogging – she’ll look at the power of video blogging and explore how to produce content that engages people and builds audiences. But you’ll also be up on your feet learning how to shoot vlogs so bring your tablets and smartphones.

    What you’ll get out of it:

    • Explore what vlogging is and how it can work to engage audiences
    • Learn how to give your users a voice
    • See what makes vlogging a success – from producing content to building audiences
    • Get practical tips on how to vlog; how to film, where to set up your camera and what to show
  • Storytelling Through Photography

    Tips on creative photography, shooting, storytelling and sharing

    Interactive and Practical

    In this practical and interactive workshop we will be sharing with all the best aspects of shooting, editing and sharing with an iPhone. Anyone who has a smartphone in their pocket can become
    a photographer and you don’t need the latest model to create great photos. You’ll learn how take more creative photos that have impact and will get your pictures noticed. We’ll also explore some of the best editing apps out there for giving your photos the edge and adding text.

    What you’ll get out of it:

    • Learn some photography fundamentals including focus, exposure, light and composition
    • Discover some great features for action shots
    • Have confidence to use a mobile device for creating professional photos
    • Learn about different apps for editing your photos
    • Tips for getting creative with your photography

  • Working with the Media

    Demystifying the process – from both perspectives

    Interactive

    In this interactive workshop we’ll be bringing together representatives from print and online journalism alongside a production company to share insights into their work, how they share stories around difficult issues, gaining trust and access and consent. Our speakers will demystify the storytelling process and answer all your questions.

    What you’ll get out of it:

    • Learn what makes a good story
    • Understand how journalists and documentary makers work with charities and how these relationships work.
    • Learn what access really means for charities, how does it work if you open your doors?
    • Understand what it means for the people in the articles, programmes and films in terms of care and safeguarding.
    • You will leave with more confidence about working with a production company on your stories.
  • Crowdfunding for your Cause

    Come in for funding, leave with so much more.

    Interactive

    Crowdfunding is creating social, economic and community-led impacts across the UK – not only by enabling people, communities, charities and businesses to raise funds, but by raising awareness, support and unlocking extra funding for making great ideas a reality. This session will introduce rewards-based crowdfunding, using recent examples and interactive exercises to give you the confidence to give it a try.

    What you’ll get out of it:

    • Learn what makes a successful crowdfunding campaign
    • Have a better understanding of rewards-based crowdfunding
    • Explore some of the techniques which underpin running a successful crowdfunding campaign.
  • Giving a Voice to the People you Support

    Amplify your organisation's impact through firsthand storytelling

    Interactive

    Nothing will show your organisation’s impact more powerfully than the authentic, well-told stories of the people you support. But how can you work together to build trust and nurture firsthand storytellers to make a real impact? What are the most effective digital channels to use? Come to this workshop to find out how to harness the power of storytelling for your cause, and give the people you are there to support a platform to tell their stories.
    Hear firsthand from people who are using their experiences to change perceptions in the media and wider systems within society.

    What you’ll get out of it:

    • Discover how a range of charities of all sizes are telling authentic stories by giving a platform to the people they support
    • Explore the barriers that charities might face to working in the way and get solutions
    • Top tips to getting started
    • Share ideas and experiences with other SMEX17 delegates
  • Immersive and interactive storytelling

    Interactive

    New technology can be used to tell stories in new ways and from now perspectives. From chatbots to 360 video these technologies can be a great driver for good – you can build empathy, draw new audiences and even help raise funds. In this session, we will help organisations explore the opportunities, demonstrate successful case studies, and give top tips to help you tell your organisations story in new ways.

    What you’ll get out of it:

    • An introduction to immersive and interactive experiences and these can be of value to charities & other organisations
    • Find inspiration to take back to the office
    • Learn how to quickly develop proofs of concept