Masterclasses

Masterclasses at #SMEX19 will give attendees the chance to create their own personal multi-media training day. Lead by top experts who will share their insight and knowledge.

  • The Power of Sound

    How can charities harness audio storytelling

    Practical / Interactive

    It’s surprising what you hear when you listen. Audio is an amazing storytelling technique but seems to be underused within the charity sector. So how can organisations use audio in their work and what steps do they need to get started. In this interactive and practical session we will provide tips and insights into the role audio storytelling can play in your organisation.

    What you’ll get out of it:

    • Learn different audio storytelling techniques from vox pops to audio diaries to podcasts.
    • Learn interview techniques and about working with sensitive material.
    • Get ideas about where sound can work be used within your work.
    • Learn how to use your phone to gather audio stories.
  • Video Storytelling

    practical and Interactive

    Do you need some inspiration and fresh ideas to help you develop your organisation’s video storytelling strategy?  in 2019 it’s predicted that 80% of all internet traffic will be video. We’ll look at how we can harness the power of video and explore how to produce content that engages people and builds audiences. But you’ll also be up on your feet learning how to shoot short-form video so bring your tablets and smartphones.

    What you’ll get out of it:

    • Explore video and how it can work to engage audiences
    • Learn how to give your users a voice
    • See what makes social video a success – from producing content to building audiences
    • Get practical tips on how to film, where to set up your camera and what to show
  • Working with the Media

    Demystifying the process – from both perspectives

    Interactive

    In this interactive workshop we’ll be bringing together representatives from print and online journalism alongside a production company to share insights into their work, how they share stories around difficult issues, gaining trust and access and consent. Our speakers will demystify the storytelling process and answer all your questions.

    What you’ll get out of it:

    • Learn what makes a good story
    • Understand how journalists and documentary makers work with charities and how these relationships work.
    • Learn what access really means for charities, how does it work if you open your doors?
    • You will leave with more confidence about working with the media on your stories.
  • Storytelling Through Photography

    Tips on creative photography, shooting, storytelling and sharing

    Interactive and Practical

    In this practical and interactive workshop we will be sharing with all the best aspects of shooting, editing and sharing with an iPhone. Anyone who has a smartphone in their pocket can become
    a photographer and you don’t need the latest model to create great photos. You’ll learn how take more creative photos that have impact and will get your pictures noticed. We’ll also explore some of the best editing apps out there for giving your photos the edge and adding text.

    What you’ll get out of it:

    • Learn some photography fundamentals including focus, exposure, light and composition
    • Discover some great features for action shots
    • Have confidence to use a mobile device for creating professional photos
    • Learn about different apps for editing your photos
    • Tips for getting creative with your photography

  • All things Social Media

    How to amplify your impact through social

    Practical / Interactive

    How can you amplify your charity’s stories using social media? We’ll explore best practice from dynamic digital storytelling campaigns and look at digital tools and ideas that can be applied to organisations of all sizes. You’ll leave this session confident about how to amplify your work through social media exploring a range of digital channels to engage with new audiences.

    What you’ll get out of it:

    • An understanding of low-cost tools which can help with storytelling on social media, including live streaming
    • Ideas and inspiration on how you can package your charities story for social media
    • Confidence in setting clear objectives for social media activity
    • A grasp of social media analytics and how to use them effectively
  • Giving a Voice to the People you Support

    Amplify your organisation's impact through firsthand storytelling

    Interactive

    Nothing will show your organisation’s impact more powerfully than the authentic, well-told stories of the people you support. But how can you work together to build trust and nurture firsthand storytellers to make a real impact? What are the most effective digital channels to use? Come to this workshop to find out how to harness the power of storytelling for your cause, and give the people you are there to support a platform to tell their stories.
    Hear firsthand from people who are using their experiences to change perceptions in the media and wider systems within society.

    What you’ll get out of it:

    • Discover how a range of charities of all sizes are telling authentic stories by giving a platform to the people they support
    • Explore the barriers that charities might face to working in the way and get solutions
    • Discuss consent and working with vulnerable people
    • Top tips to getting started
    • Share ideas and experiences with other SMEX19 delegates
  • Crowdfunding for your Cause

    Come in for funding, leave with so much more.

    Interactive

    Crowdfunding is creating social, economic and community-led impacts across the UK – not only by enabling people, communities, charities and businesses to raise funds, but by raising awareness, support and unlocking extra funding for making great ideas a reality. This session will introduce rewards-based crowdfunding, using recent examples and interactive exercises to give you the confidence to give it a try.

    What you’ll get out of it:

    • Learn what makes a successful crowdfunding campaign
    • Have a better understanding of rewards-based crowdfunding
    • Explore some of the techniques which underpin running a successful crowdfunding campaign.
  • Bringing Case Studies to Life through the Written Word

    Interactive

    How can we tell powerful stories through the written word?  The session will explore how to create compelling written case studies that demonstrate the impact of your work. We’ll explore style, structure, audience and look at the dos and don’t of case study writing.

    What you’ll get out of it:

    • Learn how to source and find case studies
    • Tips and tricks for writing compelling content
    • Learn how to safeguard your case studies
  • Building a Movement

    How to build a movement on a shoestring

    In this interactive session you’ll come to understand the basics of starting and nurturing your community to build a movement. From Tone of Voice, to harnessing different social media platforms, to safeguarding those people within your community. The team will pull up on their experiences as social movement explorers to share their top tips and the challenges they’ve faced.

    What you will learn

    • How to launch a movement
    • The difference between your communities on Facebook & Twitter
    • The value of peer support