Masterclasses at #SMEX20 will give attendees the chance to create their own personal multi-media training day. Lead by top experts who will share their insight and knowledge. Take a look at our 2019 sessions to give you an idea of what will be on offer.

SMEX19 Programme

  • What are the makings of a successful digital campaign?


    What makes an effective digital campaign and how can you reach a wider audience with its message whatever the size of your organisation? In this interactive session, you’ll learn the secrets of successful campaigning and the steps you need to take to build a campaign. If you’re already campaigning, how do you keep the content fresh and up-to-date to reach a new audience? We’ll discuss examples of successful campaigns and there will be an opportunity to brainstorm your campaign ideas as a group.

    What you’ll get out of it:

    • Understand campaign strategy – how to plan an effective campaign
    • Find what content works for each platform

    • Explore Tools needed for success

    • Discuss examples of successful campaigns

    • Learn how to avoid unexpected results

    • Brainstorm campaign ideas as a group

    This session is sponsored by Lightful 

  • Using Audio To Tell Our Stories

    How Charities can embrace the power of sound

    Practical / Interactive

    Audio is an amazing storytelling technique and the charity sector is starting to see the opportunities it can offer. So why should we think about using audio in our work and what steps do we need to get started. And to podcast or not to podcast? In this interactive and practical session Alan Hall, Falling Tree Productions will discuss different audio styles, the rise of issue based programmes and we’ll have the chance to hear examples his company Falling Tree has produced and podcasts produced by the charity sector. He’ll share tips and insights into the role it can play in your organisation and offer feedback on your ideas.

    What you’ll get out of it:

    • Learn different audio storytelling techniques from vox pops to audio diaries to podcasts and documentaries.
    • Learn how to build trusting relationships with your interviewees
    • Get ideas about where sound can be used within your work
    • Learn how to use your phone to gather audio stories
    • Building an audience
  • Engaging with the Media

    Demystifying the process – from both perspectives


    In this interactive workshop we’ll be bringing together representatives from across broadcast and print media to share insights into their work, how they share stories around difficult issues, gaining trust and access and consent. Our speakers will demystify the storytelling process and answer all your questions.

    What you’ll get out of it:

    • Learn what makes a good story
    • Understand how journalists and documentary makers work with charities and how these relationships work.
    • Learn what access really means for charities, how does it work if you open your doors?
    • You will leave with more confidence about working with the media on your stories.
  • Amplifying the voices of the People you Support

    Communicate your organisation's impact through firsthand storytelling


    Nothing will show your organisation’s impact more powerfully than the authentic, well-told stories of the people you support. But how can you work together to build trust and nurture firsthand storytellers to make a real impact? What are the most effective digital channels to use? Come to this workshop to find out how to harness the power of storytelling for your cause, and give the people you are there to support a platform to tell their stories.
    Hear firsthand from people who are using their experiences to change perceptions in the media and wider systems within society.

    What you’ll get out of it:

    • Discover how a range of charities of all sizes are telling authentic stories by giving a platform to the people they support
    • Explore the barriers that charities might face to working in the way and get solutions
    • Discuss consent and working with vulnerable people
    • Top tips to getting started
    • Share ideas and experiences with other SMEX19 delegates
  • Video Storytelling

    practical and Interactive

    Do you need some inspiration and fresh ideas to help you develop your organisation’s video storytelling strategy?  in 2019 it’s predicted that 80% of all internet traffic will be video. We’ll look at how we can harness the power of video and explore how to produce content that engages people and builds audiences.

    What you’ll get out of it:

    • Explore video and how it can work to engage audiences
    • Learn how to capture powerful stories
    • See what makes social video a success – from producing content to building audiences
    • Get practical tips on what to film
  • Storytelling Through Photography

    Tips on creative photography, shooting, storytelling and sharing

    Interactive and Practical

    With the rise of the camera phone, everyone has the ability to document the world around them. But how can you do this in an ethical way, while empowering your subjects to tell their own authentic story? This session will take you through how to capture stories authentically and sensitively.

    What you’ll get out of it:

    • Learn how to tell a story using photographs
    • Explore how you can balance story gathering with sensitivity for your subject
    • Understand the need for purpose in photography

  • Social Media

    The key to your charity’s success


    Do you struggle to know how to best use your social media platforms? Football Beyond Borders’ growing presence in this space hasn’t reached its heights by mere chance. Find out how they have built a community driven by powerful storytelling, professional imagery and consistent copy on a limited budget. This has not only improved the outcomes of their programme but has also re-positioned the organisation as a key actor in London’s youth culture.
    This workshop will guide you through their journey and share best practice across social media, with a special focus on Instagram.

    What you’ll get out of it:

    • Learn about FBB’s journey of growth on social media
    • Learn how to understand your key audiences and how to communicate with them
    • Learn how to create a visual language and consistent messaging that suits your audience
    • Learn how to use Instagram and Instagram Story effectively
    • How to increase followers and boost engagement
  • Crowdfunding for your Cause

    Come in for funding, leave with so much more.

    Interactive, Practical

    Crowdfunding isn’t only an efficient way to raise money for your project, it’s also an extremely good way to share your message, reach new audiences, market your organisation, gain new advocates and develop social validation.

    In this masterclass, you will learn what the 6 key steps to crowdfunding are, which platforms are best for you, and get invaluable advice on how to use your stories to create solid and emotive content that gets results. There will also be the chance to brainstorm ideas you might have in development and take a look at previous successful campaigns.

    What you’ll get out of it:

    • Learn what makes a successful crowdfunding campaign
    • Know how to use good storytelling to craft a compelling crowdfunding campaign
    • Get the skills to promote a campaign effectively
    • Learn how to keep supporters engaged after the campaign